The Marketing Guide
Trademarked Logo
Our logo is officially a registered trademark. It no longer features the ™ symbol but now features the ® symbol. It can be found in the BMS under Marketing.
Stamp Design
Stamp Design
The engineering stamp is used in certain standard documents like letterhead, envelopes and CAD drawings. Any old variation of this design should not be used.
Signage
Signage
Whether it’s the sign on our front door, a crate label or branding in a mining operation, we want to present a unified look.
Documents
Documents
All formal documents (including letter head) must be in the updated version. If you have a saved version on your computer, please verify it is correct before sending. All updated documents can be found on SharePoint.
Any document with an outdated website address or logo should be discarded.
Slogans
Slogans
Valley Rubber slogans are used on our website, in presentations, and even apparel. These designated phrases can be applied in various situations. Please refrain from using unapproved slogans when referring to the company or it’s products and solutions.
Gorilla Tough for Mining & Aggregate
Email Signature
Email Signature
The Valley Rubber email signature is an important and often over-looked extension of our brand. Old versions with outdated logos can be discarded, and alternate uses of colors and fonts should not be used. The social media icons need to be present, as they link to the website. If you have certification badges, please work with Marketing to have them properly displayed.
Apparel, Gear & Promotional Items
Apparel– We use brand colors (black, grey, white and red) to compliment our logo. Avoid using non-brand colors such as green, orange, purple, etc. Depending on the shirt color, the logo colors may need to change. Please see Marketing for help.
Gear– Valley Rubber brands its field gear, such as safety vests, hard hats, and jackets, which can be ordered for you.
Promotional Items– Any new item must be approved by Marketing before being purchased. This is to protect the integrity of our brand and prevent unauthorized items from reaching our customers.
Presentations
Our two standard templates for internal presentations include one slide for title pages, and one slide for content. The title slide should not be used for content. The Valley Rubber official font is Tahoma, and should be used in all presentations. The font Rockwell may be used for titles.
If an alternative slide format is needed for any reason, please work with Marketing before publishing.
We can also assist with document creation, fillable forms and brochures.
Mission/Vision & Core Values
The Mission/Vision statement is central to who Valley Rubber is as a company. When displaying these in presentations or documents, use the original format.
Valley Rubber’s Core Values can be displayed in its original format or with the GREATS acronym.
Internal Branding
We have the opportunity to convey our commitment to excellence by making sure anything in-house associated with the Valley Rubber brand meets our marketing standards. When creating items that fall into the following categories, please work with Marketing to ensure we protect our brand. This includes:
-Signage
-PowerPoint Presentations (and templates!)
-Information/Announcement boards
-Base Documents
Marketing’s goal is to Ensure Excellence with our brand. If in doubt, ask because we’re here to help!